POCO announced itself as an independent brand moving away from Xiaomi.
POCO’s legacy as a sub-brand
POCO, founded in 2018 as a sub-brand of Chinese electronic giant Xiaomi 2018. POCO’s entry is destructive; it gained massive popularity with its very first model POCO F1. The price and specification balance it made is like booming at that market times. For instance, it launched flagship killer specs at the price of $369.99 (INR 20,999 in India) as a launch price. It offered great specifications at that time. It hit most of the headlines when it’s launched. Being a sub-brand it uses MIUI skin for their Android OS and Mi service centers work for POCO’s too.
After that booming entry, the company has taken a pretty long gap. POCO F1 launched on 22 August 2018 and the very next model POCO X2 (Uh.. yeah, they skipped X1) launched on 4 February 2020. And after that, they introduced a few more models with C and M series too.
They said the brand reached 35 countries and sold 6 million units globally. Out of those, 2.2 million are of POCO F1 alone. POCO’s move is almost similar to Realme, as they launched as a sub-brand of Oppo at the start and moved as an Independent brand later on. However, no other brand than POCO showed the capability of what the mid-range segment can offer.
POCO announced as it’s an independent brand showing almost no differences
POCO first announced in January that it was detaching from Xiaomi as a separate brand. Now recently, it made confirmation with a proper letter that it is now an independent brand globally.
POCO Brand is going independent!
To POCO fans: We would like to invite you all to join our new journey ahead! pic.twitter.com/kPUMg5IKRO
— POCO (@POCOGlobal) November 24, 2020
After that, no differences were seen in POCO as a separate brand. Their phones are still running on Xiaomi’s MIUI skin. POCO is still using Xiaomi’s service center infrastructure. This kind of no-difference situation questioning POCO’s actual independent state. So, POCO needs to build more ground to grow as a completely autonomous brand. Let’s just see what POCO plans to do and hope it gets a good place in the market.
POCO stays firm with three brand promises as they mention; Technology that matters, feedback-based product design, and ever-evolving.
So that’s it for now. Thank you for reading and do share if you get a bit piece of information. Also, keep an eye on this space for more relevant updates. Stay safe and hope we see you around.