Netflix is leaving no stone unturned in making sure fans are aware that Henry Cavill will continue to portray Geralt of Rivia in The Witcher Season 3. Employing a unique advertising strategy, the streaming giant has displayed the message “Yes, he’s still Geralt in Season 3” across iconic UK landmarks such as Edinburgh Castle, the White Cliffs of Dover, and next to The Shard in London. The official Twitter account of the show shared these adverts as a friendly reminder. While Cavill has now exited the series, he has completed filming for Season 3, with Liam Hemsworth set to take over the role of Geralt starting in Season 4.
Just in case you need a reminder. pic.twitter.com/bvV0hYjymU
— The Witcher (@witchernetflix) July 3, 2023
The recent advertising campaign by Netflix has raised some eyebrows among fans. Although the streaming service has expressed support for Hemsworth’s inclusion in the show, their emphasis on Cavill’s presence suggests that he remains the main attraction. This unconventional approach has sparked mixed reactions from fans who question the marketing strategy.
The Witcher showrunner, Lauren Hissrich, revealed that despite Cavill’s departure, the team had the option to cancel the show or write Geralt out of the story. However, they decided against it because they believe there are still many untold stories to explore. Netflix promises a “meta” transition to Hemsworth’s version of Geralt, but the exact details of this transition remain unclear.
Netflix has demonstrated a willingness to deviate from the source material in The Witcher. While fan reactions to these changes have been mixed, some speculate that these alterations may have played a role in Cavill’s departure. Former producer Beau DeMayo even alleged that some writers “actively disliked” and ridiculed Andrzej Sapkowski’s books, the basis for the show. However, Hissrich has refuted these claims.
In conclusion, Netflix’s recent advertising campaign, featuring the message “Yes, he’s still Geralt in Season 3” displayed across notable UK landmarks, highlights Henry Cavill continued to present in The Witcher Season 3. While the show’s commitment to transitioning to Liam Hemsworth’s portrayal of Geralt in Season 4 is evident, the marketing strategy has sparked discussion among fans. Additionally, Netflix’s willingness to deviate from the source material has garnered mixed reactions, with some speculating that these changes may have contributed to Cavill’s departure. Nevertheless, The Witcher fans eagerly anticipate the upcoming season and the “meta” transition to Hemsworth’s Geralt, as the saga of the White Wolf continues to unfold.
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