Spotify recently announced it’s going to work with Chernin Entertainment to bring TV shows and Movies from Podcasts in Spotify. The music streaming giant Spotify partners with Chernin Entertainment; which is well known for Ford vs Ferrari, The Planet of the Apes Trilogy, and The Greatest Showman to adapt the audio content from podcasts to a visual medium.
“At Spotify, we believe that the extraordinary growth of audio will continue to attract the world’s great creators and make podcasts a premier destination for original IP,”
– Dawn Ostroff
Spotify Chief Content and Advertising Business Officer
Podcasts have consumed a humongous growth in the entertainment market. So Spotify believes in the trend of podcasts serving as the source material for movies and TV shows. It will be a good business because many movies and TV series can be get adapted from numerous podcasts. Spotify is already in that; Collaborating with Chernin and Pineapple Street Media on an adaptation of TV series called “The Clearing”.
Here the Intro episode of The Clearing:
“Audio is by far the fastest-growing medium in the entertainment business, and with over 250 originals and thousands of hours of content, Spotify has one of the largest libraries of unattached IP that exists in the world today—and that library is being added to daily,” says Chernin Entertainment Chairman and CEO Peter Chernin. “This treasure trove of content plus the acceleration of new voices and stories provides an enormous opportunity to transform these addictive stories and IP into content for the screen.”
FROM AUDIO TO VISUAL
Official announce made on Spotify Newsroom.
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