Apple is beginning to manufacture iPhone 12 in India. It has been planning to increase the production capacity in the world’s second-largest smartphone market (India).
Smartphone makers like Samsung, Xiaomi, Oppo, Vivo, and OnePlus have been assembling their smartphone models in India for years. They increased their production capacity in recent years.
To attract global companies, New Delhi has been offering tax benefits to firms that locally produce in India. They increased the perks recently to lure more global giants.
“We are optimistic and looking forward to building a strong ecosystem across the value chain and integrating with the global value chains, thereby strengthening the electronics manufacturing ecosystem in the country,” said India’s IT Minister Ravi Shankar Prasad last year.
Apple is currently manufacturing iPhone SE, iPhone XR, and the iPhone 11 in India. It also plans to join the iPad in that list very soon. The Indian government has reportedly approved a proposal of about $1 billion to push local manufacturing, including cashback of 1% to 4% to manufacturers.
According to Business Standard, the Wistron facility near Bengaluru will be the first to manufacture the current iPhone 12 lineup. Apple plans to move between 7 to 10% of its iPhone production to India as it looks to cut reliance on China.
“Apple is dedicated to making the best products and services in the world to delight our customers. We are proud to be starting production of iPhone 12 in India for our local customers,” said an Apple spokesperson in India in a statement.
Apple in last quarter of 2020
According to Counterpoint Research, Apple shipped more than 1.5 million iPhone units in India last quarter. It saw an uptick of 100% year-on-year, making this its best quarter in the world’s largest smartphone market.
In conclusion, Apple is focusing on making the Indian market more profitable for them.
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