Online content streamer Netflix till now, from two decades, only has got a subscription for content watching. Now it has got Netflix.shop which will be companies first owned consumer product retail outlet to sell products. This online store will have merchandise for its shows. Netflix has licensing deals for selling its products based on its originals by Walmart, Amazon, Target, and other retail outlets.
According to Netflix’s Vice President of consumer products, “an exciting new destination combining curated products and rich storytelling in a uniquely Netflix shopping experience.” Netflix’s shows “The Witcher” and “Stranger Things” will be getting some merch, as well as the Netflix logo, wear from Japanese fashion house BEAMS.
The products that will be debuting this month are streetwear and action figures based on “Yasuke” and “Eden”. There are limited series apparel and decorative items from the French thriller series “Lupin”. The designers behind the upcoming anime merch are Nathalie Nguyen, Kristopher Kites, and Jordan Bentley. This news has been first reported by Variety; in their words, the new Netflix.shop has been developed with the help of Shopify. Netflix.shop will only be selling high-quality apparel and lifestyle products tied to our shows and brand regularly.
This Netflix.shop seems to be only the USA exclusive as the site mentions only prices in dollars. We have to wait and see whether this store will be available in other countries around the world.
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