Instagram testing paid subscriptions to help influencers earn money

Instagram has announced and begins testing paid subscriptions feature to help creators earn money for their content. Facebook launched paid subscriptions for creators back in June 2020, and that business model has now expanded to Instagram.

With Instagram Subscriptions, the company helps “creators develop deeper connections with their most engaged followers and grow their recurring monthly income by giving subscribers access to exclusive content and benefits, all within the same platform where they interact with them already.”

Instagram Subscriptions will be initially available to a limited number of creators in the US, including @alanchikinchow, @sedona._, @alizakelly, @kelseylynncook, @elliottnorris, @jordanchiles, @jackjerry, @bunnymichael, @donalleniii, and @lonnieiiv. However, Instagram said it would expand this feature to more creators over the next few months.

With this new feature, the creators will be able to set a monthly price of their choice, unlock a “subscribe” button on their profile and offer the following benefits to their subscribers:

Subscriber Lives: Creators can broadcast exclusive Lives to their subscribers, allowing them to engage more deeply.

Subscriber Stories: Creators can create stories just for their subscribers, allowing them to share exclusive content and to use interactive story stickers with their most engaged followers only.

Subscriber Badges: Creators will see a subscriber badge next to comments and messages so they can easily identify their subscribers.

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